Tuesday's Children Long-Term Healing Model
MODULE 4: Communications, Marketing and Outreach
Using the information from this outline, you are ready to begin to create your brand strategy and key messages to help you position your brand effectively.
- Once you complete this exercise, you will be ready to learn about fundraising and financial management.
- To proceed to Module 5: Fundraising and Financial Management, click here.
If you have questions or would like more information, please contact Tuesday's Children at (212) 332-2980.
UNDERSTANDING YOUR AUDIENCES
Who are your primary audiences?
Who are your largest competitors and what purpose do they serve?
Competitor 1:
Purpose:
Competitor 2:
Purpose:
Competitor 3:
Purpose:
How does your organization differ from these competitors?
DEVELOPING MARKETING MATERIALS
What methods of communication and marketing materials will you use to convey your messages?
LEVERAGING TECHNOLOGY
Will you create an organizational video?
Can you use videos to market other programs?
List programs that you could make videos for:
How will you incorporate technology into your outreach? (List programs, social media platforms and applications you intend to use):
Do any of these programs, platforms or applications require monitoring or security settings?
Notes:
KEY MESSAGES AND BRAND STRATEGY
Create your Key Messages & Brand Strategy. For which primary purpose do you want to be known?
Image:
Meaning:
Image:
Meaning:
Image:
Meaning:
UNDERSTANDING LANGUAGE
List keywords, phrases and topics that describe your organization and keywords to avoid. Consider sensitivities of your service population and community.
Positive keywords:
Keywords to avoid:
Create a brief position statement (1-2 sentences):
Create a brief pitch based on mission and goals (3-4 sentences):
How does this pitch need to differ for your key audiences?