Visioning and Organizational Development

The first step of developing any initiative is identifying your mission, purpose and the impact of tragedy in your community. It determines your organization’s direction. It reminds your teams why the organization exists because this is what makes the organization successful. It is the foundation of a leading organization.

This module will give you the framework you need to establish your mission, identify your purpose and measure the impact of the tragedy in your community.

Module 1 provides “Roadmap Charting” to help you establish your vision and mission statement. Where a page contains “Roadmap Charting”, click SUBMIT to save your information before moving to the next page.

There is no time limit to complete the module, you can come back to it anytime.

To navigate through the module, click on the arrow buttons below or use the right and left arrow keys on your keyboard. To navigate to a specific section, click on the title at the top of the page.


Click on each of the buttons below for information about mission and vision statements.




Mission Statement

Describes what an organization wants to do now – it answers the question, why do we exist?

It is the “North Star” that keeps everyone clear on the direction of the organization.

It tells you what you are doing today and that will then take you where you want to go in the future.

It is the reason for the organization’s existence.

Vision Statement

Describes what an organization wants to be in the future.

A statement of its vision outlines an organization’s goals for the community it serves.

Tuesday's Children Case Study

Tuesday’s Children was founded to promote long-term healing in all those directly impacted by the events of Tuesday, September 11, 2001.

Our initial service population was the 3,051 children who lost a parent and all families who lost a loved one on that day. We later expanded to include other populations — first responders and their families, global victims of terrorism, military families of the fallen, and local communities experiencing traumatic loss.

No other organization has the 15 years of experience of Tuesday’s Children has in providing a broad range of long-term support programs to the entire 9/11 community. Our mission continues today to keep the promise to those children and families while serving and supporting communities affected by acts of terror worldwide.


Knowledge Check: Apply what you have learned

Drag the term to the correct definition.

Vision Statement

Mission Statement

Concentrates on the present; it defines the audience, critical processes and it informs you about the desired level of performance.

Focuses on the future; it is a source of inspiration and motivation. It often describes not just the future of the organization, but also the future of the community in which the organization hopes to effect change.


Tuesday’s Children was formed to promote long-term healing in all those directly impacted by the events of Tuesday, September 11, 2001. Since 2001, Tuesday's Children has helped more than 15,000 individuals impacted by 9/11 and similar tragedies, including:


Tuesday's Children has served 1,500 families who lost a loved one on 9/11.

The Tuesday's Children program model has served as a resource for the vast community of families who experienced a loss on 9/11. Our family-focused support endures long after the media and other aid organizations have moved on. Our programs have brought promising post-traumatic growth to families impacted by 9/11.

As a consistent service provider for over a decade to this bereaved community, we have gained the trust of family members, a difficult yet vital task when responding to a traumatic event. This consistency has linked families with similar experiences, creating a community of support, which has had a profoundly positive impact on their collective healing.


Tuesday's Children has served 1,300 responder families.

The long-term effects of 9/11, such as terminal diagnoses and PTSD, are growing exponentially. Their needs for long term support and assistance are great, and oftentimes, underserved. Of the 90,000 rescue and recovery workers and 600,000 survivors exposed, the World Trade Center Health Program has registered 75,000 so far–only a fraction of eligible participants.

Over 1,700 have died from 9/11-related illnesses:

  • The majority of illnesses diagnosed are aero-digestive problems.
  • Nearly 5,500 people have been diagnosed with cancer.
  • 92 FDNY members have died from 9/11 related cancers alone as of 2014.
  • Over 6,000 separate cancers have been diagnosed.

The Zadroga Act, which secures health monitoring and treatment for rescue and recovery workers, was renewed for 70 years at the end of 2015. On September 11, 2016, Governor Cuomo signed legislation reopening the World Trade Center Health Registry, allowing 9/11 responders to file new claims.


Tuesday's Children has served 550+ military families impacted by 9/11 and similar tragedies.

Servicemembers and their families have endured significant hardship as a result of the military interventions undertaken by the United States in response to the attacks of September 11th, 2001. The scale of the military mobilization and its aftermath have required a robust response from service providers:

  • 2.7 million troops deployed = 2.7 million families impacted
  • 18,000 U.S. military deaths since 2001
  • 7,000+ U.S. military killed globally in War on Terror
  • Approximately 20 military veteran suicides every day
  • 50,000+ troops wounded since 2001
  • 44% of veterans have children
  • Tens of Thousands of children have lost a military parent
  • 60% of children of active-duty fallen are under 12
  • 27% are under 5
  • 60% of families of active-duty fallen earn less than $50,000/yr (below the U.S. median income)


Since 2001, Tuesday’s Children has served more than 550 international youth from 25 countries, global victims of terrorism and other communities impacted by tragedy such as Newtown, CT.

While global and domestic terrorism existed prior to this event, there has been a surge in frequency of these events in recent years. Mass shootings and domestic terrorism are issues of grave concern not only for Americans, but global populations as well:

  • Since 2001, over 61,000 global terrorist incidents have caused more than 140,000 deaths.
  • FBI data shows that mass killings happen approximately every two weeks in the U.S and one third of the victims are under the age of 18.
  • Mass Shooting Tracker data (which uses a broader definition than FBI) shows more than one shooting a day in 2016 and over 380 mass shootings as of December 2016.


Charting Your Long-Term Healing Roadmap

What are your goals and objectives? List 3-5 brief, measurable and attainable goals. (Helpful words to start your goals and objectives with include: create, implement, employ, build, activate, advocate, support, provide, etc.)

(Resource material: S.M.A.R.T. Goals Worksheet: Specific, Measurable, Agreed Upon, Realistic, Time Based.)

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Charting Our History

The snapshot below highlights the timeline of our key programs over the course of our 15 years of serving families impacted by 9/11:

  • 2001

  • 2002

  • 2003

  • 2004

  • 2006

  • 2007

  • 2008

  • 2009

  • 2010

  • 2011

  • 2012

  • 2013

  • 2014

  • 2015

  • 2016


Formation of Tuesday’s Children and first programs


Partnership with Bear Sterns: Bear Cares, a mentoring program for 9/11 children


First Creative Insight

Youth Mentoring Program is founded


First teen programming launches: Take Our Children to Work Day and Career Paths


First Responder Alliance is formed


First Helping Heals


First annual Project COMMON BOND


First programming initiative incorporating Veterans


Junior board is founded


Families commemorative 10th anniversary of 9/11


Career Resource Center launches


Resiliency Center of Newtown opens


First Project Heart to Heart retreat with 9/11 and military widows


Extensive outreach to Military Families launched


Long-Term Healing Model train-the-trainer program and workbook release

15th anniversary of 9/11: anticipated uptick in need for programs


You have completed Module 1: Visioning and Organizational Development.

You are now ready to create your vision and mission statement, which will determine your organization's direction.

To get started, click "Access Your Roadmap".