Resources

Marketing & Outreach

Marketing and outreach strategies are important components of anyorganization’s development. They allow for an organization to increase the scope of their programming and make contact with potential partners, program participants, and funders.
In addition to members of your service population, other important audiences to attract include:
  • Academic Audiences
  • Other Service Providers
  • Partners
  • Prospective Board Members
  • Funders
  • Lay Public
There are multiple avenues to pursue to create an effective and sustainable outreach model. Some pursued by Tuesday’s Children have been met with varying degrees of success:
Outreach Methods Chart